Promotional Balloons Are Not Just Full of Hot Air

By Matt Franks

There is an item that a lot of companies use to promote their business. They can be seen everywhere, and they are given out everywhere. They don’t even need to be given out to promote a business or a product. They just have to do what they do best – float. The promotional item that we are talking about is promotional balloons.

Let’s take a look at why promotional balloons are a good item.

1. They are inexpensive

One of the best reasons that companies offer promotional balloons is that they are a very inexpensive item. Companies can buy printed balloons in a large amount and use them to promote their items. They can be used just about anywhere to promote a business or a product, so there is a lot of flexibility.

2. Kids love them

If you ask any kid what they like to get, most of them are going to say that they love printed balloons. They don’t care what they have printed on them, or even what colour they are. They will gladly take any kind.

3. They are now more environmentally friendly

Unlike the old printed balloons that companies used to use, they now are biodegradable and better for the earth. When your company offers promotional balloons that are biodegradable, you are going to make people who are concerned about the environment happy because you are protecting the earth.

As well as being a great promotional item, they are a great item to give out at a few places.

1. Conventions

Conventions are a great place to give out items like printed balloons. Sometimes people bring their kids with them to conventions, and kids would love to get a balloon. Printed balloons can also be used to decorate the booth and attract the attention of people at the convention.

2. Community events

Are you having a community outreach with your company? Want to let people know about it? Use some of those printed balloons. Put them all over the place and they will attract their attention.

3. Company events

When your company is having something that is just for the employees, like a picnic, the even can be made even more special by the use of promotional balloons. They make the area look festive and special, and make it even more of a celebration that it already was.

Promotional balloons are a great item that can be given out in plenty of ways. They are something that is great for giving out in many different ways and for many different reasons. They are an item that children are going to enjoy receiving and that will be very effective in drawing attention to your company.

Promotional balloons used to be frowned upon because they took so long to break down, but because of the recent strides being made, there are now biodegradable promotional balloons. Now companies can use printed balloons to promote their businesses without having to worry about the impact on the environment and the world we live in.

About the Author: Matt Franks is director of Fluid Branding, the UK’s largest supplier of Promotional Balloons and other Promotional Products at www.fluidbranding.com. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit www.ecoincentives.com

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Balloon Ride Business – How To Set Up A Balloon Ride Operation

Where to base your balloon ride: this is the most important factor to consider at the planning stage. Either you base your balloon ride near to a large population centre, with access to the countryside, or you base it in a more isolated area which has a steady stream of tourists passing through it. Where ever you base your balloon ride business, make sure you have access to a steady stream of customers. Africa, Australia, Central and South America, Middle East and Asia — these places have endless spots of tourist interest, and many operators set up around sites of stunning natural beauty. However, other operators around the world base their balloon ride operations within an hour or so of a city, and you can even fly over some cities, for example, Prague, Stockholm, or Bristol. The weather is of course a factor, and the more reliable the better. You also need to ensure that you have enough landing sites to allow for wind in all directions. You will need to check the air traffic regulations for your proposed area to be sure that balloon ride flights are allowed.

Balloon ride equipment: this is the second most important factor to consider in your planning. Your basket will be made out of wicker to allow for flexibility in the event of a bumpy landing. You can get baskets in ‘single T’, where the pilot is at one end of the basket, or ‘double T’, where the pilot is in the middle of the basket with passengers either side. The ‘double T’ is the preference of most pilots and operators since it allows for more even weight distribution and ease of passenger supervision. Woven floor baskets are light and are designed for small-medium size balloons. With bigger balloons, you will need a basket with solid floors to give some rigidity. There are a number of products on the market, allowing for different configurations of passenger layout. Larger baskets have doors and allow for wheelchair access. Do your research, have manufacturers send you brochures and ask other operators for their views on baskets.

The balloon itself is known as the ‘envelope’, and these are increasingly built of Hyperlast, an exceptionally tough UV resistant fabric. Such envelopes can have a sky life of up to 800 hours. Larger envelopes give greater stability during flight and allow for a greater travel distance, since they act like sails and catch the wind to a greater extent than smaller envelopes. However, larger envelopes are more cumbersome to handle on the ground which means you may need a bigger crew to handle them. How big you go all depends on you — but be aware of the consequences of your decision.

Which burner you choose depends on two factors, the size of the envelope, and the operating conditions. You will need to research whether you need a triple or quad burner. If you are going to operate in an area of some noise sensitivity then look into buying a stealth burner as part of a multi-burner unit. If you are operating in a hot country then look into a ‘Shadow’ or ‘Sirocco’, both of which ensure better comfort for your balloon ride passengers.

You will also need to think about deflation systems. There are reversible quick deflation systems on the market but be aware that there is quick and quick. Some are not nearly as quick as others. Therefore, in all instances, get the supplier to give you a demo of the deflation system. Again, read up on your subject and speak with experienced operators before you buy.

Road vehicle and trailer: as the balloon crosses the sky, you’ll need four wheels tracking it on the ground so that the ground crew can meet the balloon in which ever field or open area the balloon ride ends up. This vehicle will then need to ferry the passengers back to your operations base – which could be some considerable distance away. The eight to twelve seat Land Rover Defender gets the thumbs up from many balloon ride operators, though also consider the Toyota Landcruiser, and the VW Syncro microbus. Of course, there are other vehicles on the market but the ones listed are very popular with balloon ride operators. You will also need a flatbed trailer, which should have small wheels below the truckbed. Also consider getting a winch or crane to assist with loading and unloading.

Other hardware: consider how you are going to record bookings. Some balloon ride operators use a telephone booking system, and/or a computer reservation program. Others have the whole operation sub-contracted to a travel agent.

Pilot: you can contract a pilot on a long term or seasonal basis. Again, do your research as to what terms are reasonable and exactly what paper qualifications the pilot should have if, say, the pilot is from the USA, Australia or the UK. Regulatory systems vary but for sure your pilot will need a licence. Accept no excuses and ask to see the licence as evidence of qualification. Look for a pilot with about 5 years experience – they will know what they are doing.

Ground crew: how many ground crew you will need all depends on the size of your envelope, and on the overall size of your operation. The ground crew does not require formal training, but your pilot will normally work out a program of instruction if requested. In any event, your ground crew must know what they are doing.

Licensing of the balloon ride business: the point to make here is that regulatory systems around the world vary, so you need to do thorough local legal research. For example, in the UK, the balloons, the operators and the pilots all require approval for public transport operations. However, other countries have less stringent requirements in relation to some of these aspects of the business. Make sure you know the rules that will be applicable to the different elements of your business in the area in which you intend to operate. Contact the national aviation authority, or similar body, for the country in which you wish to base your balloon ride operation.

Legal obligations and insurance: if your passengers are paying for a balloon ride in your balloon then you will have a contractual duty to look after their safety, and, depending on the jurisdiction, you may also have a ‘duty of care’ operating in law outside the contract. There may even be public health regulations, or similar, applicable to your balloon ride operation. Again, do your research on the local law, consult a lawyer, and find out about the necessary level of insurance cover. By way of example, for the UK, you should be looking at cover of around £2,000,000.

Book keeping and accounts: you will need to keep a record in a ledger or computer system of all income receipts and expenses. All expenses incurred in connection with the your balloon ride business will be deductible to tax, including wages, advertising, transport, literature, agent commissions. You will only pay tax on that part of your income that is left after expenses have been paid. You will need to file some sort of tax return, so consider retaining an accountant.

If you do decide to take a business to the air and set up a commercial balloon ride operation then keep the above points in mind. I wish you all the best with your business.

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Exploring New Concepts

We all love to dream up new concepts, don’t we? Here are a few from my imagination. They are not patented or trademarked, so take them and call them your own if you want.

A human kite: Years ago I used to design and build kites while living alone in Michigan’s Upper Peninsula. I always thought hang gliders are like kites. Since there isn’t much altitude in Michigan, I wondered if you could use them in high wind, instead of from high hills. If tied to the ground by a strong line, you would rise up into the air in a hang glider, just like a kite. When done, just detach the line and glide back down.

Magnetic paintings: Made from a flat “canvas” of magnetic material, and an assortment of many colors of iron dust or small shavings. Just apply the metal dust carefully to create any picture you can imagine. Something like a Buddhist sand mandala, it could be very intricate and beautiful, but slightly more permanent. It could even be hung from the wall.
When you want to start a new painting – wipe it clean. The colored metal dust couldn’t be salvaged and separated, but this is a good thing from a marketing standpoint, since users have to buy more in order to “paint” more.

New Concepts For TV Shows

Real survival show: I liked “Survivor,” but the drama was too much. Of course it sells the show, but there are other markets too. Why not start all contestants on an island or other isolated locale, and let them quit when they want, but give them no assistance otherwise. No special competitions are necessary, because the competition is to see who best survives. This could be determined by who loses the least weight, for example. This certainly indicates some skill in obtaining food.

A street survivor how: No things, money or ID, and don’t even let them use their real names. Find out who can survive, and have the best situation (maybe even a job?) a month later. Any breaking of laws disqualifies a contestant. If there are real success stories, the resulting show might be a great instructional video to inspire those who are really homeless to help themselves more.

New Concepts In American Justice

Don’t let criminals exercise. Do we want violent offenders to come out of prison stronger and therefore more dangerous? We can’t stop exercising in cells, but why provide equipment to help them get bigger muscles? Let violent offenders be out of shape. Doesn’t that make more sense?

Use video testimony. At almost every trial, lawyers say things they shouldn’t say, and the judge tells the jury to disregard the comments – as if they can. What if witnesses were questioned and cross-examined on video tape. If the jury only saw this, any parts with sustained objections could be edited out. Problem solved. Of course, all parties could be present during the viewing if they wished.

New Concept For A Business

Balloon rides are somewhat dangerous, and very dependent on weather, especially the speed and direction of the wind. Because of these reasons, they’re not cheap. but what if someone offered rides that didn’t take you far, but gave you a view from high above? Why not have “tethered” hot air balloon rides? The balloon can go up a thousand feet or more, then be pulled back in. This could be safer and more reliable, and be profitably offered at a lower price.

Hopefully you found at least one interesting or entertaining idea here. Maybe you’ll even be inspired to come up with your own new concepts.

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Advertising Blimp Balloons – How It Can Help Promote Your Company

Most are familiar with hot air balloons but how many people know what a blimp is? A blimp is the fancy term for a balloon that is used in advertising campaigns. Still don’t know what it is?

When you watch big sports events like the National Football League (NFL) Superbowl, do you see those big things floating in the air with the sponsors logo across it? Those are advertising blimps. Blimps became an advertising success when cool brands started making it a staple part of their advertising campaigns.

When big brands set the trends then competition will certainly consider having one too. As in any craze, you try to fit it into the budget to keep up. Using blimps are cool because they spell out the latest in terms of technology and this also means that it is unique because it is a new way of taking part in an event. All brands or companies want to be cool so advertising blimp balloon climb its way up to becoming the king of non traditional advertising methods

Brands or companies who are fond of advertising blimp balloons hire people to make one with exclusive design especially cut out for them. The blimp or blimps, whatever the number decided on, are used for all the events and have permanent artworks in their body.

Advertising balloon blimps can generate a lot of immediate excitement about your business, trade show booth or event. Such balloons can help spread the word about your business or event to a wider audience at any one time.

Your advertisements in magazines and newspapers can only provide you a rather large but not as immediate coverage. But with an advertising balloon blimp, you can do both at the same time. What is more ideal about advertising balloons is that they are portable, reusable, aside from being able to create immediate excitement.

There was a time not long ago that balloons were considered as nothing more than just toys that kids play with. But now balloons are being used for a variety of different things. And one of the most popular uses for balloons today is for advertising. Advertising balloon blimps are very popular for so many reasons.

But the most important one is that people just don’t fail to notice them. There is something balloon blimps that make adults and children alike so mesmerized whenever they see one. Once seen, people seem to find their eyes drawn to these colorful floating things and would want to see what they have to say.

Advertising balloons are not only very appealing to look at, they are also very effective in getting anybody attention. Advertising balloons can come in many different sizes and shapes. Some advertising balloon blimps can be so gigantic that they can be seen from miles away. Some advertising balloons are designed to float while others are being used hanging from different locations like walls or poles or flagpoles.

Advertising balloon blimps can be used to appear at major events such as auto races, air shows and other important events. An advertising balloon blimp you can provide major exposure for you business in your chosen events since such balloons never fail to stand out from the various activities the spectators are expecting to see.

Advertising balloon blimps can be a very effective sales and promotional tool for any business. It has an interesting appeal to people of any age that makes them stand out from other forms of advertising. If you are looking for immediate impact, you can always rely on advertising balloon blimps to give it to you.

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